Product Positioning

Channel Positioning

Focus on online sales, aim at solving the pain points of large-scale commodities in terms of structure design, packaging design, and material selection, improve logistics efficiency, and save costs

Application Positioning

Indoor furniture mainly, create three-dimensional application scenarios such as bedroom, home office, living room, dining room, kitchen, bathroom, etc., and provide customizable solutions

Application Positioning

According to user portraits, targeted development and design of furniture products for specific groups of people, such as women, children, the elderly, etc., are deeply cultivated in market segments

Style Positioning

Prominent original design, product differentiation, through the use of new materials, new structures, and new processes, products are constantly iteratively upgraded to avoid industry involution

Brand Positioning

E-commerce furniture integrated solution provider

Price Positioning

Committed to providing consumers with reliable, affordable, functional and beautifully designed furniture products, highlighting the cost-effectiveness of products, and creating value for customers